As a marketing person, I totally understand the genius of See’s taste policy.
For those of you in the dark, any time you walk into See’s and go up to the counter, you can get a free taste of ANY of their candies. Seriously. It baffles me how this works, because as a teenager, I used to walk into the See’s candy, get my sample and then walk out.
Now, as an adult, I still go in sometimes for that free candy. Well, I buy a $0.75 lollipop to offset the “free” part. See, where this See’s thing is going. They GUILT you into buying something that’s marked up pretty high by offering you something free.
It’s genius, really.
My kids have even figured out how this two-fer thing works. They ask for a sample of the candy they want, and then look at me and say, “yup, I like it”. At which point I feel obligated to buy them another one. And one for me, and one for my husband. You know, to offset the free thing. So, I really don’t ever get the free candy. I really buy more than I want – or need.
As a marketer, I’m in awe of the simple genius.
As a consumer, I love the allure.
As a woman, I could do without the second piece of chocolate.
As a mom, I hate the two-fer.
But at the end of the day, you’re left with delicious, good quality, California-created candy.
And that is what makes the See’s Candy two-fer so great.